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App Design

Case Study
Celebrating Capitol Records 75th Anniversary App

Overview

American record label, Capitol Records, recently teamed with Taschen Books, an art book publisher, to produce a collectiable, coffee table book to coinside with the 75th anniversary of Capitol Records.

This is a personal project to explore what an interactive, digital experience of the book would be like.

The Goal

To create not simply an ebook version of the hardcover, but an interactive app with music history by the decades, concert footage, artist interviews and docuseries all telling the history of Capitol Records.

Project Timeline

6 Weeks

My Role

To 

Highlighted Skills

User Research

UI Design

Style Guides in Keeping on Brand

Wireframing

Prototyping

01. THE PROBLEM

American Music History in the Palm of Your Hand

While a coffee table book is beautiful to browse through, the overall experience is limited to the printed page.

The opportunity.

Objectives of the project.

1. Increase Taschen book sales.

2. To educate and engage potential consumers.

3. Increase Capitol Records music catalog sales.

02. MY ROLE AND PROCESS

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IDEO GRAPH

03. RESTRAINTS OF THE PROJECT

Had to keep with the original book branding colors, fonts and overall aesthetic. Created style guides to identify key colors and graphics.

04. UNDERSTANDING THE USER

History buffs
and music geeks

Researching art book sales and music fan audiences with online search, I made a list of who likely books buyers would be and created personas

PERSONA GRAPHIC

COMPETITIVE ANALYSIS GRAPHIC

05. IDEATION

BRINGING THE PAST INTO THE PRESENT

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05. VISUAL DESIGN + BRANDING

BRINGING THE PAST INTO THE PRESENT

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